Challenges Of Developing Workplace Diversity Programs

CHALLENGES OF DEVELOPING WORKPLACE DIVERSITY PROGRAMS While the business case for highly developed and well maintained diversity programs has been documented by countless sources, a fully functional, equitable diversity management program comes with challenges. While there is a certain value in assimilation into a company, it can be difficult to fully get all employees on board when they come from different demographic groups due to the different life experiences they have had. With total assimilation into a standard norm of behaviors and expectations, there is also the possibility for loss of the expression of different perspectives when there is an expectation that all should share the same values, thought patterns and frames of†¦show more content†¦(Canas, 2014) But meaningful change is nearly impossible to achieve without employees buying into the new system. Mitchell Holt identified three common challenges to effective implementation of diversity initiatives: resistance, poor communication, and disorganization. (Holt) Inte restingly enough, communication problems not only come about due to lack of clarity from management, it is also a side effect of a diverse workforce as well. Perceptual, cultural, and language barriers need to be overcome in order to effectively communicate to diverse groups. (Greenberg, 2004) In order to effectively communicate to a diverse group of employees, it is prudent to use a broad range of communication techniques. â€Å"People from some cultures don t trust information that comes directly from a manager, for example, preferring that the word comes instead from a leader of the employee group, a headman, or shop foreman.† (Ribbick, 2003) Even when workers come from a homogeneous cultural background, the method to effectively communicate with them can vary drastically. Members of the Baby Boomer generation may prefer an in person chat or a phone call while Millennials prefer e-mails or text messaging. (How to Manage Different Generations, n.d.) Millennials and members of Generation X are known for their dislike of the formality of large in person meetings, especially when there

One Solution to Global Overfishing Analysis - 1642 Words

The first thing that comes to ones mind when fish is mentioned is usually, smelly, nasty, or to some, delicious. In a nutritional aspect, fish is a top priority in a diet because of the protein that it has. Many people fish for food, or just for leisure. Overfishing mainly started in the 19th century, when humans started looking for blubber for oil lamps, which they used for light during the night. When humans started overfishing for the whale blubber it severely reduced and damaged the whole population of the sea life. In the fish population, many fish such as the Atlantic cod and herring were overfished to the point where they almost went extinct by the mid 1900’s. The depletion of the fish population disrupted the aquatic food†¦show more content†¦There have been many incidents where innocent lifeguards and individuals have been attacked by sharks and other dangerous fish while spending time in waters. The overfishing of the sharks prey has causes this. This is a v ery dangerous issue as it may take many lives away for nothing. Another major cause is the subsides provided to fishermen from the government. Despite the depleted state of the oceans, many governments provide major subsidies to their fishing sectors. According to The Webster Merriam Dictionary, a subsidy is money that is paid usually by a government to keep the price of a product or service low or to help a business or organization to continue to function. Subsidies not only distort markets and support uneconomic activities, but also are a major incentive to overfishing and other destructive fishing practices. These large subsidies have helped produce a worldwide fishing fleet that is up to 250 percent larger than what is needed to fish at sustainable levels (Fisheries Subsidies, Overcapacity and Overfishing, 2008). Some subsidies support beneficial programs, such as management and research for overfishing. However, the majority of subsidies influence the increase and intensity of overfishing. These subsidies include those that reduce costs or enhance revenues and promote overcapacity, such as support for boat construction and modernization, fuel, equipment, and other operating costs (EcoWatch, 2011). AnotherShow MoreRelatedTragedy of the Commons: Overfishing the World’s Oceans Essay1699 Words   |  7 Pagesit will be a useful tool when considering some of the environmental issues facing our planet. One of the major concerns confronting the environment today is the overfishing of the world’s oceans, depleting some species to near extinction. With continued advances in technological and industrial proficiency, fishing vessels are able to fish across the globe, further exacerbating the effects of overfishing. Because the oceans are considered a shared or common resource, they inherently lack specificRead MoreThe Impacts of Overfishing in the Pacific Ocean3257 Words   |  13 Pagesï » ¿Research on Overfishing in the Pacific Ocean: The demand for food across the globe continues to increase as the human population continues to increase. For human populations, particularly people in the poorest countries across the globe, fish is an important source of nourishment and food given the increase in the demand for food. As a result, fisheries catches represent a huge export of energy and mass that can no longer be utilized by trophic levels that are higher than those fished. SinceRead MoreOverfishing Of The Worlds Ocean1757 Words   |  8 PagesOverfishing in the World’s Ocean Specific purpose: To persuade my audience that overfishing in the world’s oceans are a problem, and propose a policy to change and rectify the situation. Thesis: A global issue concerning the entire planet has arisen as we have overfished our world s oceans, and the solution to this problem is imperative in order to resolve this global problem. Pattern of organization: Problem/Solution Introduction [Attention Getter] How many of you enjoy seafood? How many of youRead MoreExtinction Risks for Coral Reefs Essay example1249 Words   |  5 Pagesthreatened by human interferences and climate change. This has led to many scientists conducting studies on global coral reef ecosystems to gain a better understanding of the cause and effects of coral reef damage. In both Hodgson’s (1999) and Carpenter et al.’s (2008) studies, they are aware of the continuous degradation of global coral reef ecosystems. Hodgsons study involved conducting a survey on global coral reef ecosystems to see whether human actions were affecting the health of supposed pristine CoralRead MoreResult of Overfishing in the Pacific Ocean1381 Words   |  5 Pagescontinues to increase significantly. One of the major ways that humans have used to meet the ever-increasing demand for food is over-fishing, which has become a huge threat to every species in the ocean and has largely contributed to the huge mi grations by marine mammals in their quest for the left over fish. While the use of fish by human beings is not wrong, the whole eco-system in the ocean can be severely impacted when human take too much. Pacific Ocean is one of the major areas that have been affectedRead MoreThe Anthropocene Epoch : Humanity Essay1384 Words   |  6 Pagesbiodiversity, land use change, ocean acidification and overfishing, nitrogen and phosphorus loading and environmental pollution more generally all have the potential to adversely affect health through a range of pathways1. A recent joint publication by WHO and Convention on Biological Diversity articulated the myriad connections between biodiversity and health and the threats to both posed by environmental change2. The dramatic changes in the global environment have led many scientists to conclude thatRead More Fishing in the North Atlantic Essay example5849 Words   |  24 Pageshad a great deal to do with the continuing overfishing pattern of wi ping out one species and then turn to another. In the end, there is no real solution which accommodates both ecology and unchanged societal uses at the same time. Introduction It was believed that 500 years ago, Irish settlers went to Newfoundland not for the religious freedom there, but the fertile fish banks near the shore(Pollack, 1995). This was all but history now. The overfishing crisis took on headlines back in the earlyRead MoreIllegal, Unreported And Unregulated3089 Words   |  13 PagesIntroduction: Illegal, Unreported and Unregulated (IUU) fishing has been labelled by the United Nations as the single biggest threat to marine ecosystems and a major obstacle to achieving sustainable global fisheries. IUU fishing undermines efforts to achieve sustainability of fish stocks as it results in catches of fish (and by-catch) that exceed allowable catch quotas that are imposed on the legal fishing industry. This has negative effects both on the stability of the fisheries and on the livelihoodsRead MoreThe Valuation And Commodification Of Ecosystem Services2140 Words   |  9 Pagesfail to be derived, it is less likely for ecosystems to be protected or reserved. Therefore, the importance of ecosystem services is often poorly appreciated and only to be seen when facing severe problems. People are less likely to come up with solutions to protect the ecosystems of their own will than to make a better trade to exchange ecosystem services for money. Also, it is quite often to fail to define the difference between â€Å"valuation† and â€Å"privatisation†, considering ecosystem services moreRead MoreE Logistics4076 Words   |  17 PagesINTRODUCTION: â€Å"IN the global dimensions it is mentioned that the fish and fish products sectors is facing a certain crisis in their primary resource in which the fish stock is collapsing† (UNEP, 2009, p.14). According to the United Nation’s Food and Agriculture Organization (FAO), the reason of concern for sea food is due to increase in number of overexploited, depleted and recovering stocks (FAO, 2010). The complex causes of wild fish stocks crisis include: overfishing, managing poor fishing, unsustainable

A Summer with My Aunt free essay sample

I, of course, was not used to spending any amount of money because my parents were doing well enough to keep my sister and me in school, so the idea of having leisurely money was a new concept which I craved. As a child I admired this woman for many reasons and wanted to be like her. I wanted to live in a nice neighborhood with a big house, I wanted to drive a beautiful white shiny car and wear new clothes, I wanted to be strong and healthy , but most of all I wanted to be successful like she was. So I spent my days in school preparing for college so that someday I would be able to be like her. Things changed, though, when I moved down to Texas for two months to take care of her nine month old son, Luke; as it turns out Gretchen Decker was and is not as happy with her life as I thought she was. We will write a custom essay sample on A Summer with My Aunt or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the beginning of the summer I had agreed to fly out to California to take my grandma’s place as a helping hand for my aunt. Gretchen had just married her third husband, Chris, two years prior and had recently become pregnant. My whole family was rather concerned with this matter because my aunt was now in her forties; when complications started arising my grandmother put her own life on hold to focus her attention on her daughter. When the time came, though, it was my turn to help my aunt. I left my job, friends, summer activities, and leisurely time to fly out to California and take care of my cousin. Plans were interrupted by my aunt’s job, though, when she received recent news of a promotion that would land her in the Dallas metropolis. I, of course, did not mind because either way I would be able to finally get to know this woman I so aspired to be like, and at the same time I would be able to visit with my aunt Trudy. So at the end of the summer I packed up my bags and my dad, sister, and I drove down to Texas. The house was gorgeous with a huge entry way and vaulted ceilings and a large open-concept kitchen and living room. The rooms were not very large but they were a decent size, close to a large bathroom. There was no furniture yet because it was still being moved from California and sadly we’d have to live without it for a couple more weeks. It was a great neighborhood, though, quiet and clean but most importantly, safe; this was the house my mother and father were working so hard for. The city was also very established with great schools and big malls, another thing I, myself, had always wanted. The next day I met Luke and was shocked by his appearance. He was a gorgeous baby but his weight brought up a bit of a concern for me. Luke was only nine months old and weighed 30 pounds; the first though in my mind was, â€Å"why is she feeding him so much? † but I held my tongue and asked, â€Å"So, what does he eat? † My aunt replied saying, â€Å"well he has five bottles a day and two to three solid meals a day. † Another thought, â€Å"holy crap,† then I said, â€Å"Wow, he’s big. † She laughed and said, â€Å"Yeah he’s definitely not starving. She may have found it funny but I found it odd that this child was the size of a two year old and was barely able to move. I walked over to the refrigerator next and poured myself a glass of water. As I drank, I stared at a picture of my aunt and Chris. They were running side by side concentrating on the goal ahead, when suddenly Luke laughed and my attention was turned to the other side o f the room. My sister, Darian, was playing with Luke and showing him how to use his toys. My aunt smiled at the sight and said, † Darian, I love this little guy so much. It’s amazing. I’ve never loved anyone or anything this much. † My sister immediately asked, â€Å"Don’t you love Chris? † The pause in-between the question surprised me, but finally she answered, â€Å"well†¦ yes but I just love Luke so much. † She continued to answer the question by saying that Chris was a good companion and that’s why she married him. Later I would learn my aunt â€Å" just liked to be married† and that is what led me to believe my aunt didn’t care about love as much as she did her job, because she went into a marriage thinking like a business woman rather that a girl in love. To me this also meant she just didn’t want to be alone. A week went by and the moving was done and I was left alone with my aunt. She was struggling to get used to things at her new job and ii could tell she was under much stress. So I did everything I could think of to take a load off her back like doing the laundry, cooking, cleaning and making sure Luke was in a good mood for her when she came home. No matter what I did though my aunt began to become increasingly frustrated with her job. She would leave the house around six-thirty every day and come back around six and continue to do work after Luke went to bed. She would always tell me she wished she could spent more time with Luke but that wouldn’t be able to happen because Chris was playing â€Å" peter pan† in Afghanistan. Every day it was the same thing: â€Å"Chris is peter pan,† â€Å"I wish I didn’t have to be the main provider† but the fact of the matter is that my aunt makes around 104 thousand dollars a year and Chris makes around 84 thousand. I was becoming very frustrated with my aunt’s complaints because my family of four had loved off 30 thousand for quite some time and managed to survive, so why couldn’t she live off 84? The answer to my question was very upsetting. She said, â€Å"Well that’s Missouri and Missouri isn’t the real world. † How dare she belittle my parents’ hard work! They both worked day and night trying to provide a better life for my sister and I and this is how she sees their work? I didn’t even get to see my parents a lot of the time because one of them was always at work, and here my aunt sat in a huge house with a nice neighborhood, with a beautiful baby and a handsome husband and money so much that she didn’t even know what to do with it, trying to tell me how terrible her life was. I kept my mouth closed because it was not my place to tell her these thoughts but more and more I became disappointed in my aunt. Why could she not be thankful and content with what she had? Her favorite subject of complaint was her husband; mostly, because he didn’t make enough money for her to stay at home but she also accused him of trying to avoid her and Luke because he didn’t wasn’t to take any responsibility. She thought this because he was going to stay in a deployable unit but at the same time the reason he was doing that was for an education opportunity. There was no pleasing her, though; even the fact that Chris wanted to be the provider did not appease her. She had made a comment to me about how she would â€Å"Find Luke a new daddy† if she had to. This made me sick to my stomach that she would say such a thing but I guess that is what happens when you marry someone just because you â€Å" like to be married. † Marriage is not like playing house it is a gift God has given us to become one with another person you love. Everything I admired my aunt for pretty much washed away because of my experience this summer and I will not go back to live with her again. She will sit in her big house in a nice neighborhood, with a husband she dislikes, a job that makes good money, and rot because she does not know how to be content. That’s what I really want is to marry a man I love, give him beautiful children, and work at a job that I absolutely love; not a bunch of money with nothing to do with it. I can thank my aunt, though, for showing me how unhappy a person can be in their life because they focus their mind on only the negative and never any positive aspects of their lives.

Ultraviolet and Nivea free essay sample

In 1911 a German consumer company named, Beiersdorf brought out the now the very famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s signature product. Since then, the company has grown to be one of the largest skin care brands throughout the world, selling a range of products in over 150 countries. However, to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers , sun care, Nivea for men, hair care, and deodorants to name but a few. This strong global presence, along with continuous innovation and product development has enabled the brands in the Nivea portfolio to effectively compete among the global leaders in the personal care market. Macro-Environmental and PEST Analysis Introduction The macro-environmental analysis is going to be based on Nivea sun care, as this product is aimed towards the greatest target market as its geographical position can now be seen in many shops worldwide. We will write a custom essay sample on Ultraviolet and Nivea or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To gain a full understanding into the brand Nivea, a PEST analysis is going to be conducted, this will show an in depth explanation of some major factors which have occurred over the past few years. Whilst researching on the Mintel Oxygen website, one statistic which was very significant in the overall sale figures of Nivea was; â€Å"Poor summer weather has contributed to the 2% decline in total Nivea sun care value sales between 2009 and 2011. According to Cancer Research UK, people still need UV protection when the sky is cloudy as clouds are not a good shield against UV radiation.

Writing Experience Essay Sample free essay sample

Writing is an art but hard procedure for me. Cipher born as a author but he additions the experience to be able to show his ideas to others. My experience in authorship was really minimum. English is non my native linguistic communication and was non emphasized in my high school. English authorship was fundamentally attested of memory for pupils. They give us different subjects and they give us sample composing. We memorize them and one of the subjects would come in the trial. We write merely because we memorized them. Before I come to University of Louisville I went to intensive English Institute at University of Knoxville for one semester. I did several composing including statements. personal essays. and research paper. I besides learned how to construct sentences and paragraphs. The restriction of the English vocabulary made it difficult for me to set my ideas together and clear about certain capable to show it to my audience. We will write a custom essay sample on Writing Experience Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I besides face troubles with grammar. specifically with sentence construction. I am ever confused what type of sentence I should utilize. or how to word and mark a sentence to show the thought I want. I struggle in passages throughout paragraphs and ideas. and give my documents a smoothness that I would wish to. be. Every clip Whenever I get my essay back. the instructor puts circles all over the paper. They keep stating me that I need to remake this the full paragraph or something is non clear and that I need to compose more when I’ve explained everything I could about the subject. Besides. my essays are so short. which is why that I am invariably acquiring low classs for my English categories. I can neer believe of anything to compose about to do the essay longer and it is really frustrating. On the other manus. I was inquiring why there are some pupils that get first-class classs on their essays like it’s nil really easy. I started to look for my failings and strengths in composing and how to better my linguistic communication. To get the bette r of my composing failings accomplishments I had to take more English classs to better my composing accomplishments and larn a batch about the authorship procedure. Writing does non come spontaneously. but is enduring from the minute of outgrowth of thought. and so its agitation in head until we write it to the audience. I besides start reading English newspapers. Nnovels and narratives to garner creditable information to back up what I write and present it to my audience. Cipher doubts that the encephalon is like a sponge. and we are similar mirrors. We reflect back into the universe all that we have taken in. Therefore. I start reading several books in several signifiers from several epochs and different parts written by several writers in order to better my manner of authorship every bit good. Everything I have learned is utile and helpful to steer me to compose my term documents and essays. I think my authorship is still basic. and I have to work harder to heighten my composing ability while I am in the university. to be able to form my ideas to do sense. I besides need to compose term documents and researches to do them understood apprehensible by to the readers. Using the cyberspace is really utile for composing researches as I am ever able to back up my thoughts with adding citations and facts from other beginnings to my documents to convert my audience. Writing research is easier presents because Oof the complete online library in the cyberspace. I can easy seek for any subject and roll up adequate information about it. that aid assist me to show my thoughts to my readers. I ever find it difficult to believe in my native linguistic communication Arabic. and so interpret it to English. Therefore. life in America helped me to understand some parlances which I do non hold them in my native linguistic communication. Using these looks in my composing do the linguistic communication I use more colourful.

Strategic Markeitng Managemnt(Carrefour) Essay Example

Strategic Markeitng Managemnt(Carrefour) Essay Example Strategic Markeitng Managemnt(Carrefour) Essay Strategic Markeitng Managemnt(Carrefour) Essay Strategic marketing management Company Information Carrefour Group, in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare, which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first in Brazil, outside Europe. The group currently operates in three major markets: Latin America, Europe and Asia, also including China, Brazil, Indonesia, Poland and Turkey. Carrefour has set its foot in 34 different countries. Carrefour Group is number 2 worldwide and number one in Europe with over 476,000 employees with four main store formats like: Hypermarket, super market, discount stores and convenience stores. Ambition and everyday values: With one ambition, that is ‘making Carrefour the preferred retailer wherever in operates’ with three pillars which support and make it happen : Client- Oriented Culture, Transformation and innovation, which is followed by everyday values which are: Committed, Caring and Positive which in turn help Carrefour to achieve their value which is ‘ to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day’. 1. Discuss the role of strategic marketing in an organisation John Scully defined strategic marketing as ‘a series of integrated actions leading to a sustainable competitive advantage’. Another definition of Doyle (1998) defines, ‘strategic marketing as planning for the organisation to utilise the optimum resources and make tactics to achieve the overall objectives of the organisation’. The strategic marketing brings the following advantages to an organisation: 1. Brings competitive advantage to the organisation by making themselves different from the competitors (Doyle, 1998). Carrefour group in case of pricing use ‘everyday low prices’ strategy, which ensures cheaper good with superior quality, which pulls in customers. 2. Increase the business capability by guiding the managers with the clear direction (Doyle, 1998). Carrefour knowing both their internal and external strength and weakness sets strategies which guide the employers and employees in the right direction. 3. Helps in analysing the market, competitor analysis, product/service analysis, classify the segments, target the customers, and position to the audience what they offer (Doyle, 1998). Carrefour group uses strategic marketing to investigate not only competition but also the competitive advantage the others have and along with it analyse the market growth and potential of retail industry. 4. The best approach to increase the sale, communicate and deliver the value is strategic marketing (Doyle, 1998). Carrefour interact and communicate through their customers by getting feedback, advertising, promotions which attract new customers, which helps to increase brand value at the same time create a position for itself in the customers mindset. 2. Explain the processes involved in strategic marketing and evaluate the links between strategic marketing and corporate strategy Marketing Planning Process Market Planning Process Market planning is the process in which the organisations monitors and control the internal and external opportunities and challenges to maximise the profit by delivering the value to the customers. This is called as situational analysis. The market planning process should be aligned with corporate strategy to achieve the corporate objectives (McDonald, 2008). Market Planning Process: Figure 1: Market Planning Process (McDonald, 2008). Corporate strategy Carrefour group aims to satisfy every customer expectation and satisfaction with professionalism and offer best possible prices (everyday low prices) for high quality products and services and grow to become the number one hypermarket in the world. Internal analysis Strength 1. Wide market presence 2. Skilled labourers 3. Multi-format strategy 4. Strategic acquisitions 5. Presence in 34 countries 6. Expanding and growing market. 7. Strong brand in world retail industry 8. Pioneers in hypermarkets. Weaknesses . Decline in operating margin. 2. Entry of competitors with new strategies. 3. Low like-for-like sales in domestic market. 4. All countries may not accept the pricing strategies(JAPAN) 5. Strategies are same throughout different countries, which may not be acceptable by the customers. 6. Poor E-commerce performance. 7. Weak positions in Asia and Middle East countries. Opportunities 1. Rebranding the champion b rand stores 2. Entry into emerging markets like China, Poland, Turkey, etc. 3. Focus to boost non-food sales 4. Strategic acquisitions and joint ventures 5. Development in discount stores. 6. Maintain better labor relations Threats 1. Low consumer confidence (since low price, customers have a notion it may be low in quality, especially Japanese customers). 2. Fierce competition 3. Wal-mart low prices is a threat 4. Rising labor cost. 5. Terrorism and instability in Africa and Asia 6. Entry of new players. External Analysis Ansoff Matrix Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). According to IMAP retail report published in September 2010, it says there were around 1409 transactions which valued at $17. 1 billion. Two major transactions: Kohlberg Kravis Roberts and Lotte Shopping Co. , represented alone around $2. 7bill ion which is nearly 15. 8percent of total dollar volume. In geographical terms, United Kingdom had the highest transaction volume of $3. 9billion with a total of 161 transactions in last 12 months till September 2010. United states fall second to a total value of $3. 4 billion USD. This report ultimately shows that the retail industry is growing worldwide at tremendous rate. Carrefour group along with the competiton made strategic acquisitions as below: Acquired 4 hypermarkets in Spain(2006) Acquired 6 hypermarkets in Taiwan. In 2005, acquired 10 hypermarkets in Brazil and 2 Turkish retail banners, including 12 hyper nova hypermarkets in Poland. They followed a pricing strategy called ‘everyday low price’ strategy where they provide goods at low rates each day and low when compared to other retail chains. They attract almost every new customer with ease due to their pricing strategy, but Japanese customers where the only ones who didn’t accepted the strategy and Carrefour at the same time was not able to keep up with the fashion trends of Japan. Marketing Strategy Carrefour aims at giving customers the best where ever it operates. By meaning preferred retailer it means drawing customers to shop to which they are loyal. It also means making customers want to visit, keep visiting the stores. For this very purpose Carrefour puts a low price for their products and keeps promotion and exhibitions for their shops which attract new customers keeping in mind their social commitment and corporate social responsibility. All strategies implemented or decided are always in line with the corporate strategy which is to achieve results. Implementation, Monitoring, Control and Forecast After setting the top level strategies, they analyse the business internally and externally and set the market strategies. They will communicate their plan to the stakeholders (agents, lecturers, staffs, etc). They will allocate their resources like finance, HR and physical resources to achieve their strategies. They monitor the progress of the plan through means of number of students, profit, and other key performance indicators. If the plan is not going in their way they make alternative plans or they try to control the situation as much as possible. With current analysis and market growth they forecast the future of their institution. Carrefour has B2B strategy in which implementation has three different levels, which are: local approach, regional approach with global co-ordination and finally global approach which have standard processes and shared tools. Monitoring and control is done by strategic partnership, advanced collaboration and entry ticket. Forecast at Carrefour is done by analysing the financial accounts and looking into the daily achievement of targets and set goals. 3. Assess the value of models used in strategic marketing planning SWOT analysis According to Johnson et al (2005) â€Å"SWOT analysis is used to identify the internal capability or strength and weakness of the organisation, deals with exploring and capitalising the opportunities and threat involved in the changing business environment. † Based on the internal analysis of the organisation CAMS can plan their strategic marketing, if they are strong the make offensive strategy (expansion and penetration) if they feel that they need to improve more than they should go with defensive strategies (retention, pricing, promotions, etc). Refer 2. 2 where the Ansoff matrix can be used a tool to identify position of the CAMS in the market. Situation analysis can be used along with market analysis to make the effective marketing planning. Carrefour strengths and weakness: Strength: 1. Largest hypermarket chain in terms of size. 2. Wide market presence 3. Ranked third in terms of profit in industry after Tesco and Wal-Mart 4. Multi-format strategy 5. Operating in 34 countries 6. Selling number of products with its own private brands. 7. Strategic acquisitions 8. More than 50% sales of the company come from France. Weaknesses 1. Reduce operating expenses. 2. Decline in operating margin 3. Weak position in Asia and Middle east countries. 4. Low like-for-like sales in domestic market. 5. Poor E-commerce performance 6. Too much time in opening new stores. Opportunities 1. Joint venture acquisitions for more expansion. 2. Rebranding champion stores 3. Improve sale performance 4. Reduce operating cost 5. Maintain better labor relations 6. Entering emerging markets 7. Focus to boost non-food sales 8. Develop discount stores. Threat 1. Fierce completion 2. Wal-marts low prices. 3. Low consumer confidence 4. Entry of new players 5. Slow expansion outside France. 6. Rising labor cost 4. Discuss the links between strategic positioning and marketing tactics Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). Carrefour group presently is running with around 495,000 employees and operating in 34 countries world wide. Carrefour offer a wide range of products like cosmetics, groceries, bakeries, every house hold items, including food items. Strategic positioning is positioning the organisation in the target market (image of the industry or organisation to the target audience) (Kotler and Armstrong, 2010). Marketing tactics is logical actions performed to position themselves in the markets (actions or steps taken to position themselves) (Kotler and Armstrong, 2010). The marketing strategy of Carrefour is mainly to offer goods at low prices and great quality and hence attract more customers. The group also provide promotions and exhibitions for its customers at various outlets. Now Carrefour has entered the Asian markets and also Poland, Turkey, etc. Also the B2B strategy which has been implemented gave out a positive result. 5. Analyse the merits of relationship marketing in a given strategic marketing strategy Relationship Marketing According to Payne et al (1998) the relationship is attracting, enhancing and maintain good customer relationship among the customers. The relationship is maintained between the existing customers and organisation through services and selling, by retaining the old customers they can grow in the market by getting new customers. The merits of having relationship marketing in Carrefour are a) they can get more customers through after sales feedback, b) offer bonus points and discounts for loyal customers which is possible by providing them with loyalty cards, c) advertising and promotion costs could be reduced through word of mouth marketing which is possible through loyal customers, d) market expansion, technology implementation, maintaining corporate social responsibility all is possible retaining existing customers, e) close relationship with existing loyal customers in form of special discounts for loyalty card holders, and f) which in turn ensures more customers due to referencing from old customers which saves cost on finding new customers. 6. Use appropriate marketing techniques to ascertain growth opportunities in a market Segmentation and targeting: According to Kotler and Armstrong (2010) segmentation is dividing the entire market according the buyer potential. Some of the types of segmentation are demographic, behaviour, psychographic, and geography. This technique is used to find out the potential users of the product or the service that we target to sell or produce. Targeting is selecting the clients to serve from the various segments selected (Kotler and Armstrong, 2010). Carrefour group can develop the existing stores located in Asia and Middle east countries which are facing problems. This may be done by having mergers or acquisitions with the retail chains established there. This provides Carrefour an ease to enter the market as well as use the raw materials or any transport medium which the merged company used. It also help to build contacts with suppliers and customers of the merged company, which brings new customers and increase in revenue can be guaranteed. Entry in Japan was failure, but they could again study the market in Japan and re-enter with a big bang which will help them capture the market in no time, but a different pricing strategy should be adopted in order to change their notion that ‘cheaper goods are low quality goods’. 7. Plan how to use marketing strategy options in a market Cost leadership: Porter (1985) said that when the organisation aims to provide the products or services at the minimum price, their strategy becomes cost leadership. They will compete with pricing from the other competitors. Mostly this technique is used when the clients are highly sensitive towards the price. Customers in today’s world are very price conscious as well as quality conscious. They are ready to pay higher price but without compromising on quality of the product. But Carrefour has product for all types of customers be it rich, middle class or poor. All good keep up their quality in low price too. This satisfies the middle class people’s needs to a certain level. Higher class customers may opt different or same goods at higher price. Giving product at low price is possible due to mass production as the customer base is huge. Own production plants act as a competitive advantage for Carrefour which puts the new entrants to re-think is their entry correct or not. 8. Create appropriate strategic marketing objectives for a market Marketing strategies for 7 P’s McDaniel and Gates (1998) defined marketing mix as â€Å"the unique blend of products, price, promotions, place and distribution to meet the specific demands of the customer. † They said the organisation or the marketing manager should focus on the 4 P’s and frame their plan according to their marketing strategies, each element should be focussed by the manager’s else entire plan will be failed. But now as technology got advanced and also the advancement in marketing areas and emergence of new theories, the 4 basic P’s of marketing mix has become 7 P’s, which are namely: product, price, place, promotion, people, physical distribution and process. Considering the product, price, place and promotion aspect of marketing mix, Carrefour has a wide range of product line and product extension. They see that there is no compromise on the quality of the product and since they produce most of the products in their plants, they are able to produce it at cheaper rates, which make them easy to sell at lower rates. The pricing strategy of Carrefour that is everyday low price is a niche in those times which they were able to implement with ease. Place and promotion of the stores and products are of vital importance. Access to market and customers convenience have to be checked before finalising the location and continuous promotion of stores and product should be there in order to keep up with the market. People, physical distribution and process are the latest in the marketing mix. People in general mean the, customers. Carrefour see’s that they meet their customer requirements and expectations when they do shopping. Distribution handling of Carrefour is done by themselves with the large trailers they have which they move to each stores in particular areas and delivering the products. 9. Report on the impact of changes in the external environment on a marketing strategy Marketing strategy Carrefour group share a common dream of a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day. This is ensured by three main pillars of Carrefour which are: commitment, caring and positive nature. Rising expectations: The number of consumers, consumer’s needs and fashion too is having a changing trend. One can say this is as a result of globalisation, which increases customer expectations and their standards. Customers prefer high quality goods with reasonable price. In case of luxury items it’s different, as potential customers go for high priced products and quality is in-compromisable. Carrefour carefully understands the customer needs and requirements with the change in trend and then produces which are in budget for them. Target market of Carrefour in general is the whole market where ever they are. Segmentation is possible in areas where its price sensitive. When we take the case of products, they avail products for different age. Let it be a baby, child, teenager or an adult, there are products that suits everyone. Customers are given suggestion box to give their feedback on products as well as the service rendered for them at time of shopping. This helps Carrefour improve its existing method of executing plans. Keeping a close eye on competitors pricing strategy and customer retention method, boosts Carrefour to think of innovative ideas to tackle their rival. 10. Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy Marketing strategy: Carrefour sees that their service and product as well, satisfies their customer in all ways and are meeting their expectations. This is not only to increase customer base and revenue, but also maintain and achieve their corporate social responsibility. Carrefour also integrates sustainable Strength and Weakness of Carrefour based on marketing strategies: Strength Wide market presence: presence in almost 34 countries helps them to have a wide span in the worldwide market. Multi-format strategy: means having everyday low price strategy and B2B strategy at the same time Joint ventures/acquisitions in different countries like Taiwan, Brazil, Turkey and Poland was a part of their marketing strategy which helps to expa nd their market. Employee base of approximate 495000 around the globe shows its wide network. Being a pioneer in hypermarkets give them additional competitive advantage among the rivals. Ranked third in terms of revenue in the retail industry after Tesco and Wal-Mart. More than 50 percent of revenue come from France which means they have a strong market base in France which makes them a pioneer in the French market. Strong brand in world of retail industry. Weakness One main weakness is that Carrefour takes too much time in opening new stores. Poor performance in E-Commerce Lack of maintaining labour relations. Rising labour costs make it difficult for retaining all labours Sometimes consumers may have low confidence; this is clear from failure of Carrefour in Japan market. Low like-for-like sales in domestic market. Weak own brand sales. 11. Propose strategic marketing responses to key emerging themes in a marketing strategy Proposal for Strategic Marketing: Carrefour c an target growing countries like India and China to set up a market base as both the countries are in growing stage with a tremendous growth rate. Rather than acquisitions, strategic alliance could be made with another company which enables Carrefour to reach a wider market. Maintain more close relationship not only with customers but also with suppliers as the chain with suppliers should not be tangled. Study of market, its customers in essential in order to enter a new market without fail. Failure in Japan is because of lack of market research and study. Strength and weakness of rivals should be found out which can be overcome by making it as the opportunities. Political and economical changes and involvement should also be noted before implementing a plan or strategic decision. References Doyle, P (2008) Value based marketing, John Wiley and Sons, United Kingdom Hannagan, T (2002) Mastering Strategy Management, Palgrave publishers, Great Britain Johnson, G, Scholes, K, and Whittington, R (2005) Exploring Corporate Strategy, Pearson Education Limited, United Kingdom Kotler, P and Armstrong, G (2010) Principles of Marketing, Pearson Prentice Hall, USA McDaniel, CD and Gates, RH (1998) Marketing research essentials, Ohio: Thompson Publishing McDonald, M (2008) Market planning and expert systems, Marketing Intelligence and Planning 7(7-8): 16-23. Porter, ME (1985) Competitive Advantage: Generic Strategies, Free Press, New York Websites IMAP retail report [online]. (2010) [Accessed 13/05/11]. Available from: imap. com/imap/media/resources/IMAPRetailReport8_23CB9AA9C6EBB. pdf. finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . Bottom of Form finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . carrefour [online]. (2010) [Accessed 13/05/11]. Available from: . Corporate Strategy Internal Analysis External Analysis Marketing Objectives/Strategy Plan Implementation and Control

Economics of Developing Countries Essay Example | Topics and Well Written Essays - 1000 words

Economics of Developing Countries - Essay Example This strategy aims to increase the domestic production and reduce the dependency on foreign imports. Outward looking strategy Outward looking strategies are not just related to primary exports, but lay more importance on the trade of employment opportunities and other strategies which increases the level of income in the country. Trade expansion is to be used for economic growth and the generation of employment opportunities. b) India’s trade policies have changed rapidly since independence. Before independence India made imports for even those products which could be manufactured in India. But after independence there was a change in strategy and more emphasis is being laid on exports rather than imports. Today India has a strong trade policy and lays more emphasis on exports and follows the import substitute industrialization policy and restricts its imports. India now uses trade expansion as an instrument for economic growth and the generation of employment opportunities. I t has been effective in improving India’s economy especially developing the agricultural economy. The overall trade policy is good for Tamil Nadu as Tamil Nadu has increased its agricultural income. c) Both India and china have been successful in increasing their exports and reducing their dependence on imports. China has laid emphasis on the export of manufactured products, while India has laid much emphasis on the export of services. India’s exports are of capital and skill intensive products, while china’s exports are labor intensive goods. Both the countries have reduced their imports by the Import substitute industrialization strategy. Question 6: The article ‘Now we are seven billion’ states that Population growth has both positive and negative effects. Mr. Simon is of the opinion that prices would rise in real terms, when there is an increase in population. The article states that as the world economy boomed the population growth fell. Accord ing to the UN’s population division the world population will reach 7 billion as on 31st October 2011. According to Mr. Simon, the world’s rising population was not a problem since an increase in population is also related to an increased demand for investment. The author provides the example of China, where fertility is less and one child is the policy in the nation. The author states that china’s policy is a violation of rights. Encouraging smaller families is good for economic growth as it reduces the poverty in the country, but there are large families too. Although there is a basic view that rising population creates scarcity of resources, yet population is important for the economic growth of the country. The argument presented is that smaller families create economic growth. Smaller families create economic growth because smaller families’ means less poverty and each member of the family gets all the comforts of the life. Therefore this results in better economic growth of the country. The argument presented against is that when the population decreases then it reduces the growth of the economy, which again hampers the economic growth of the country. Thus population has both positive and negative effects. Question: V: DEEP in the South Atlantic, a huge business operation is under system that Brazil’s leaders say will turn their state into an oil power by the end of this decade. If the ambitious plans of the national oil

Political Machines Essay Example | Topics and Well Written Essays - 1000 words - 1

Political Machines - Essay Example Therefore, the basis of political machines is on people who have dissimilar and varying interests. Theodore observes that the different people share a common link despite their fear and ignorance. Theodore perceives that the sole purpose of political machines were to develop American cities equally. This move aimed at promoting urban democracy (Lowi 84-85). Theodore allude that new machines replaced old ones. This essay rejects the arguments of Theodore Lowi. The new and old political machines display similarities signifying that nothing has changed in the governance of American cities. To start with, although some cities such as New York have experienced some reforms in their mode of governance, there are no considerable changes in others cities such as Chicago. For instance, Theodore asserts that Chicago maintained a strong hold of old political machines in the year 1967. This is opposite to the case of New York, which embraced new wave of political reforms. In the year 1967, Chicago reaffirmed and consolidated its old ways of doing political unlike New York, which ushered in political transformation (Lowi 85). This depicts that old machines is still in existence and did not disappear as Theodore claimed. The power of political machine still prevails in Chicago and there is no prediction of its disappearance. Second, new political machines depict many commonalities with the old ones. Methods of employment to senior positions resemble the old way of recruitment. This new method picks those candidates who have experience in their careers. This succeeds the dubious way of selecting candidates to the political seats. According to Theodore’s essay, the so-called reforms have painted politics as a dirt game. This is a perpetuation of the old political machines, which embraced such mode of electing people to occupy top ranks. Big cities such as New York have poor governance despite the fact that there is competent management team (Lowi 85-86).

Ways of seeing Essay Example | Topics and Well Written Essays - 1750 words

Ways of seeing - Essay Example Thus, seeing is not just an action verb it’s an adjective. Therefore, perceptions impact extensively on images under observation and these images depict diverse meaning and value to the viewer. Emotions and belief acknowledge how one should comprehend certain phenomena like lightning in rain can be viewed, but not fully described in words as to what impact it leaves on a viewer. Secondly, personal perception do play significant role in this seeing phenomena, as a person with pessimistic belief will consider lighting as a bad omen for him. Similarly, a naturalist will enjoy the moment of climatic fury and in the same manner a religious person will consider it as a sign of God’s wrath on his creation due to disobedience. Seeing is like truth, some part always remains concealed. On the same, line he describes that although as a process gaze comes first and later on it is interpreted by the the gazer, but gaze itself is surrounded by prior belief therefore, elaboration of gaze does come the way it has been perceived in a society. For instance, sacrificing animals on a religious event is acceptable in Islam and few other religions of the world. Hence, the sight of sacrificing animal does not induce painful sentiments in Muslims. Instead it brings a sense of obedience by performing a religious ritual. Simultaneously, a person from a different faith would not accept this explanation and will develop negative perception for this Islamic ritual, as for him the sight will be frightening and an unacceptable action. Perceptions are like planes; they fly and land in a certain domain. Berger also claims that seeing brings the object of speculation, close to individual’s proximity i.e. understanding of it. Many at times, one observes death, however, it does not make sense to loved ones and they do not accept it immediately, but through a rational point of view it is a fact which remains the

Di (2-Ethylhexyl) Phthalate (DEHP) Hormone Levels in Males

Di (2-Ethylhexyl) Phthalate (DEHP) Hormone Levels in Males Introduction Di (2-ethylhexyl) phthalate (DEHP) is one of phthalate ester and endocrine- disrupting chemical. It is used as plasticizer in Polyvinyl chloride (PVC) plastics tubing to make PVC plastic tubing more soft and flexible. Animal data show that target organs of exposure to DEHP are the liver, kidneys, lungs, and reproductive system. DEHP may cause adverse effects of animal’s reproductive system such as reduced fertility, decreased spermatogenesis in males (Rais-Bahrami, 2004). Phthalate monoesters including mono-2-ethylhexyl phthalate (MEHP) is the DEHP metabolites. The primary targets of Phthalate monoesters toxicity are Leydig cells (LCs) and sertoli cells (SCs). The function of LCs and SCs is spermatogenesis and testosterone production. The toxicant will damage the LCs to decrease the secretion of testosterone, which will affect spermatogenesis and decrease the sperm count. Food is one of the sources of exposure to DEHP for public (U.S. EPA, 2013). DEHP has been detected in many foods such as meat, cheese, milk, eggs, cereal products and fish. There is more and more evidence showing that DEHP induce many adverse effects on the reproductive system such as reproductive hormones included luteinizing hormone (LH), follicle-stimulating hormone (FSH) and free testosterone (Giuliana G. 2009). As DEHP can cause birth defects or reproductive harm, the government of California listed DEHP as reproductive toxin in 2003 (Chemical Market Reporter, 2003). In addition to the food intake exposure to DEHP, occupational and environmental are the another sources of exposure to DEHP (Guowei Pan et.al., 2006). It is essential to concern whether high levels of DEHP exposure would affect reproductive hormone levels in male. According to the studies of the United States Food and Drug Administration (FDA) and the National Institute of Occupational Safety and Health, they have found that DEHP can cause birth defects in laboratory rodents (Chemical Market Reporter, 2003). However, only limited studies focus on the relationship between human reproductive hormone and DEHP exposure (J. Mendiola et.al., 2011). Hence, there are limited evidences to conclude a correlation between human reproductive hormone and exposure to DEHP. It is important to find out what chemicals will influence human reproductive hormone because it decides the total number of our offspring. Therefore, based on the related human studies, the effects of DEHP exposure on reproductive hormone levels in male would be discussed. Method The aim of the literature search was to find the associations between Di (2-ethylhexyl) phthalate (DEHP) and reproductive hormone levels in male. A board research was first conducted by Medline (EBSCO HOST), Web of Science and ProQuest. The search term â€Å"Di (2-ethylhexyl) phthalate/ DEHP† AND â€Å"reproductive hormones† was used and excluded the term â€Å"animal.† The criteria used to select the studies were as follows: The Studies were primary sources and published within 10 years, 2004-2014. The Studies must be human study for adult and NOT animal study. The Studies should address the associations between DEHP and reproductive hormone levels in male. The studies were in good quality, such as in high impact factors of 2013. 3 main studies met the above criteria for the topic examination. The impact factor on the 3 studies are 3.206 (G. Pan et.al, 2011), 3.206 (J. Mendiola et.al, 2010) and 7.029 (Guowei Pan et.al, 2006). Totally 3 main studies at the end of literature has been searched. The three chosen studies were Cross-sectional study since there are limited long-term studies such as cohort studies and randomized controlled trial (RCT) fulfilled the above criteria. Result G. Pan et.al. (2011) carried a cross-sectional study to find the dose-response relationship between dose-response relationships between cumulative phthalate exposure and reproductive hormones in human. 74 male workers occupationally exposed to high levels of DEHP and 63 male construction workers as comparison group matched for age and smoking status. The urine and blood were collected from each patient on the same day. The authors of study observed a significantly negative correlated between hazard indices (HI) and serum concentrations of free testosterone (fT) in exposed workers (r = -0.195, p = 0.096), but not in unexposed workers. J. Mendiola et.al. (2011) carried a cross-sectional study to find the association between exposures to Di (2-ethylhexyl) phthalate and reproductive hormone levels in men. 425 men were partners of pregnant women who were selected to participant in the study for Future Families (SFF). All men completed a questionnaire and received a physical examination. The questionnaire included the question about demographics, recent fever, history of sexually transmitted disease, diet and as well as lifestyle factors such as smoking, alcohol and caffeine consumption. The urine sample was collected within 15 min after the blood was collected. The result was found that Free Androgen Index (FAI) was significantly associated with the concentration of DEHP metabolites in urine. However, total testosterone levels were no associated with urinary concentration of DEHP metabolites. Guowei Pan et.al. (2006) carried a cross-sectional study to find the effect of occupational exposure to high levels of phthalate esters on the balance of gonadotropin and gonadal hormones, which including LH, FSH, free testosterone (fT), and estradiol. 74 male workers at a factory producing unfoamed PVC flooring exposed to di-n-butyl phthalate (DBP) and di-2-ethylhexyl phthalate (DEHP) as exposure group and compared them with samples from 63 male workers from a construction company as comparison group matched for age and smoking status. Urine and blood samples were collected from each workers between 800 and 1100 hours on the same day, but not on the first day of the worker’s work week or the day after a night work shift. The authors of study observed there is significant reducing of serum fT in workers with higher levels of urinary MEHP (DEHP metabolites) compared with unexposed workers. fT was negative association to MEHP (r = -0.19, p = 0.095) in the exposed group. Discussion Study Design The three studies are a cross-sectional study. The limitations of cross-sectional studies are it cannot establish a temporal relationship and reflect the causal relationship between high levels of DEHP and the reproductive hormone levels in male. It only can provide a possible risk factor for reproductive hormones for further study. The three studies both have different advantages and disadvantages. The sample size of the study of Guowei Pan et.al. (2006) and G. Pan et.al. (2011) is relative small. They are all less than 100 people in exposed group and comparison group. The study of J. Mendiola et.al. (2011) has relative large sample size (N=425) but it does not contain a comparison group. The study of Guowei Pan et.al. (2006) and G. Pan et.al. (2011) only investigated the confounding effect of the influence of occupational exposure to DEHP. The study of J. Mendiola et.al. (2011) also only investigated the confounding effect of the influence of environmental exposure to DEHP. They did not considered the confounding effect of the influence of food intake exposure to DEHP. Study population Randomization is a basic and essential technique to avoid selection bias in Epidemiology Study and It can show better association between exposure and outcome is true or not. However, the participants of three studies are not strictly random. It may cause false association between high exposure of DEHP and male reproductive hormone. In the study of Guowei Pan et.al. (2006) and G. Pan et.al. (2011), the authors wanted to compare the reproductive hormone levels between exposed group and comparison group. Therefore, they selected exposed group in a factory producing unfoamed PVC flooring and using DEHP as plasticizers and comparison group in a construction company. The authors can ensure the exposed group was exposed to DEHP by dermal contact and/ or through dust inhalation in their work. A comparison group who without occupational exposure to DEHP and matched for age and smoking status to exposed group. The comparison group can help authors to exclude other factors that may influence reproductive hormone levels in male in addition to DEHP exposure. The study of J. Mendiola et.al. (2011) did not contain a comparison group. All the participants were conducted in the study for Future Families and at prenatal clinics affiliated with university hospital in five United States cities. Exposure assessment The concentration of MEHP and reproductive hormone were determined by using different methods. Both methods have advantages and limitations. Table 1: The methods used to determine the concentration of MEHP Three studies used similar method to determine the urinary concentrations of DEHP metabolites. Thus, the urinary DEHP metabolite concentration of three studies will not have significant difference. Table 2: The methods used to measure the levels of reproductive hormone The advantages of using radioimmunoassay are high sensitivity and highly specific. However, using radioimmunoassay method is very dangerous because it uses radiolabelled reagents. Thus, the labs require specially trained person and special license to handle radioactive material. The following methods have less dangerous than radioimmunoassay. Chemiluminescent immunoassay (CLIA) is it has been applied broadly to the clinical diagnosis and environmental analysis. It can show the result quickly because it does not require long incubation time (Ayio, K. 2010). Also, CLIA has high specificity and relatively simple and inexpensive instrumentation (J.L.S. ARAÚJO-FILHO et.al 2011). An electrochemiluminescence immunoassay (ECLIA) procedure was based on solid-phase sandwich immunoassay method. Thus, ECLIA has the superior sensitivity to determine plasma and urine sample (Xiao-yan, C. 2013).The advantages of TR-IFMA are higher sensitivity due to lower background values, higher specificity as only intact molecules of FSH and LH can be measured. (Van Casteren JI et.al 2000) Result analysis The result of J. Mendiola et.al. (2011) in addition to showing the relationship between reproductive hormone in male and the concentration of DEHP metabolite (N=425), it also found some factors such as age, Body Mass Index (BMI) and smoking etc may influence the reproductive hormone in male. Therefore, J. Mendiola et.al. (2011) had done multivariate analysis for reproductive hormone in male and the concentration of DEHP metabolite (N=363) to control for factors such as age, BMI and smoking states etc. It can increase the accuracy of the studies. Although the study did not contain a comparison group, J. Mendiola et.al. (2011) tried consistent the factors found in the questionnaire of participants to minimize the influence of confounding factors to the data analysis. G. Pan et.al. (2011) was using hazard indices (HI) to show the result. The hazard index is the sum of hazard quotients. The ratio of hazard index is compared to 1.0. If the ratio is less than 1, then the systemic effects are assumed not to be of concern; if the hazard quotient is greater than 1, then the systemic effects are assumed to be of concern (U.S. EPA, 2012). It is more easily to show the result and indicate whether DEHP exposure as the concerned factors for reproductive hormone to public and epidemiology. In addition to showing the relationships between serums free Testosterone in workers and the exposure to high levels of DEHP, Guowei Pan et.al. (2006) also compared the demographic characteristics including age, marriage status, smoking and alcohol consumption and plastic material contact of exposed group (N=74), comparison group (N=63) and all the workers (N=137). Also, all the results of this study were compared to exposed group and comparison group. The result can be shown the different of reproductive hormone levels between exposed group and comparison group easily. Limitation of studies The data and result of the three studies were limited by using a single urine and blood/serum samples to determine the levels of DEHP and hormone. It may cause a bias in spot sampling because the result is not reflecting average hormone levels. The endogenous serum LH and FSH concentration had significant change by assessing in different time. The urine samples only reflect the recent exposure to DEHP because phthalates have short half-lives. Also, the concentration of DEHP in three studies was based on the concentration of urinary metabolites of DEHP (MEHP). Therefore, the concentration of DEHP may be not the real concentration of participants. Conclusion The result of three study indicate that there are adverse effects of high levels of DEHP exposure on reproductive hormone levels in male. However, there is no clear evidence to prove a causal relationship between high levels of DEHP and the reproductive hormone levels in male because cross-sectional studies cannot reflect the causal relationship between them. High level of DEHP can as an investigative target included in long term studies such as cohort study and randomized controlled trial of reproductive hormone levels in male. The further research is required to prove that high levels of DEHP exposure will decrease the reproductive hormone levels in human.

Explain Why Pope Urban Ll Called for a Crusade

In 1095, at the Council of Clermont, Pope Urban ll made a powerful and well planned speech. His message was clear and precise, ‘go to the holy land in Jerusalem and claim back what is rightfully yours or die trying, and in return remission of all your sins with the assurance of the imperishable glory of the kingdom of heaven’. He was addressing Christians from all over France calling for a ‘Crusade’ in the name of God and as many would argue, abusing his authority and status he received from the Catholic Church.What occurred during the First Crusade is well known to many, whereas the reason behind Pope Urban ll calling the Crusade is a highly debated and contradicting issue. One of the reasons which are occasionally cited for Urban’s calling of the First Crusade is the call of help which Alexins Comnenus had sent to Urban at the Council of Piacenza. This letter was sent in response to the loss of Byzantine land which had occurred after the battle of M anzikert in 1072.The letter When Urban received this letter it is debateable as to whether he was actually galvanised by the thought of helping Alexins or if his main motive was an attempt at ending the schism between the Catholic Church and the Greek Orthodox church in Constantinople. This is likely as it was one of the ideals of the papal reform movement which Urban belonged to, following in the footsteps of his predecessor, Gregory VII. By making out to help the Byzantine emperor in their time of need, Urban hoped to heal the schism.Another reason behind why Urban called for a Crusade is for religious purposes. He felt Christians in the East needed to be rescued from persecution and had ‘suffered mightily at the hands of the Turks’ and there men and children were being persecuted and there women raped , this was also backed up in Alexins letter to the Pope. Christians were supposedly suffering under Muslim rule after the Byzantine Empire was defeated by the Seljuk Tu rks who reverted to Islam, at the point when Islam was a religion quickly rising in power and dominance.Urban saw this violation of the Christian race as a great disrespect of Christianity and used it as a stimulus in his speech at the Council of Clermont which angered and therefore manipulated the Christian race into heading to the holy land for the First Crusade. Finally, an additional reason for Urban’s calling for a so called Crusade was that he felt ‘the lands of Christ needed to be reclaimed’ and in the control of Christianity not in the hands of ‘infidels’. Jerusalem is at the centre of the Christian faith and is the eligions birth place. It is the land in which Jesus was crucified and then, as Christians believe, bought back to life in a miracle event. Urban said in his speech, ‘wrest that land from the wicked race, that land which the scripture says floweth with milk and honey and was given by god to the children of Israel’. By these few words we can understand why Urban felt so strongly that it the land of Christians and why he ordered for it to be reclaimed, even if it mean death.At the time of Urban’s speech Jerusalam was under the rule of Muslim, who also have a strong attachment with the land as it is the place where the holy prophet descended to heaven. Urban however believed that it belonged to the Christians and therefore ordered it to be reclaimed in the ‘name of god’. Pope Urban ll called for a Crusade at the Council of Clermont to claim back what he believed rightfully belonged to the Christians and unite the Catholic and Greek Orthodox churches. Through the cover of Alexins plea for help Urban strengthened relations with the Byzantine Empire and called on a Crusade that was to claim thousands of lives.

Marilyn Bell

Marilyn BellMarilyn Grace Bell Di Lascio is a retired long distance swimmer, born October 19, 1937, in Toronto, Ontario. She was the first person to swim across Lake Ontario and later swam the English Channel and Strait of Juan de Fuca.Personal lifeBell was born in Toronto, Ontario to parents Sydney and Grace Bell. The family moved to North Bay, Ontario, then Halifax, Nova Scotia before returning to Toronto in 1946.[1] After her swimming career, Marilyn married Joe Di Lascio and moved to New Jersey, United States. They raised four children, Lisa, Michael, Jodi, and Janet. Joe died in September 2007.Swimming careerBell first took up swimming lessons in 1946 at Oakwood Pool, joining the Dolphinette Club coached by Alex Duff.[2] In 1947, Bell entered her first long-distance race: a one-mile swim at the Canadian National Exhibition (CNE) in Lake Ontario.[3] It was at that first race that Bell first met her future coach Gus Ryder, who was coach of the Lakeshore Swimming Club. Bell soon jo ined the Lakeshore Club and started practicing at the indoor pool of Humberside Collegiate in Toronto.[4]1954 Lake Ontario swimOne September night, Bell started her swim across Lake Ontario from Queens Beach Niagara-on-the-Lake, Ontario to Toronto at virtually the same time as world famous United States long-distance swimmer, Florence Chadwick. The Canadian National Exhibition (CNE) in Toronto had offered Chadwick $10,000 to swim the lake as a publicity effort for the annual exhibition. Bell, who felt the offer snubbed Canadian swimmers, took on the challenge without pay with the encouragement of Alexandrine Gibb, a Toronto Daily Star reporter. After several hours, Chadwick was forced to give up with stomach pains and vomiting, while 16-year-old Bell completed the swim, the first person ever  to swim the thirty-two-mile (52 km) distance when she arrived in Toronto the next day.A third swimmer, Torontonian Winnie Roach, also attempted the swim at this time, but failed. Bell swam fo r 20 hours and 59 minutes under gruelling conditions before she finally reached a breakwater near the Boulevard Club, west of the CNE grounds. The planned route straight across the lake was 51.5 km (32 mi), but she actually had to swim much further because of strong winds and the lack of modern navigation equipment. Waves that day were almost 5 m high, (up to 15 ft), water temperature was 21  °C (65  °F) and lamprey eels were attacking her legs and arms.Bell kept up her strength with Pablum, corn syrup, and lemon juice with water, along with heroic encouragement from her boat crew and her coach, Gus Ryder. Radio stations broadcast hourly reports of her progress and rival newspapers published â€Å"extra† editions throughout the day. When she finally arrived at about 8:15 p.m., a crowd of 300,000 people gave her an emotional welcome at the Sunnyside waterfront. In an article, Bell later thanked the Toronto community for the support, especially Alexandrine Gibb, the Star re porter.[5] The CNE decided to give Bell the $10,000 prize, and she was later given numerous gifts, including a car, television, clothing and furniture.Other swimsIn 1955, she became the youngest person to swim the English Channel and in 1956, she swam the Strait of Juan de Fuca off the Pacific coast. She retired that year from swimming.Awards and recognitionIn 1954, Bell was named the Canadian Newsmaker of the Year by the Canadian Press, awarded the Lou Marsh Trophy as Canada's athlete of the year and awarded the Bobbie Rosenfeld Award as Canadian female athlete of the year. Bell was inducted into Canada's Sports Hall of Fame in 1958. In 1993 she entered the Canadian Swimming Hall of Fame and was named one of Canada's top athletes of the century. In 2002, Bell (now Marilyn Bell Di Lascio) was presented with the Order of Ontario.The national Historic Sites and Monuments Board designated Bell's crossing of the lake a National Historic  Event in 2005, and a federal plaque was erected in 2008 near the site of her landfall.[6][7] Another plaque is mounted on the base of a statue of a lion along Lake Shore Boulevard by the Government of Ontario Building of the CNE. Parkland near the location where Bell arrived is now named Marilyn Bell Park. In 2009, the Lakeshore Swimming Club of Toronto held the first annual Marilyn Bell Swim Classic, a meet sanctioned by Swim Ontario.In 2010, a ferry boat to serve the Toronto Island Airport was named the Marilyn Bell 1. The name was chosen as the top name in a contest held by the Toronto Port Authority.[8] The story of Bell's historic swim was told in the 2001 made-for-TV film Heart: The Marilyn Bell Story with Caroline Dhavernas portraying Marilyn Bell.

IBM

IBM -1911 Charles R. Flint arranges the merger of the International Time Recording Company, Computing Scale Company, and the Tabulating Machine Company to form the Computing-Tabulating-Recording Company (C-T-R). The new company is based in New York City and has 1,300 employees. George Fairchild becomes the first chairman of the board of directors. C-T-R will be renamed International Business Machines Corporation in 1924.-1914 Thomas J. Watson, Sr., joins the Computing Tabulating Recording Co. (C-T-R) as general manager. The next year Watson is elected president of the company.-1924 The Computing- Tabulating- Recording Co. is renamed International Business Machines Corporation (IBM). The company had operated under the IBM name in Canada since 1917.-1928 IBM redesigns the punch card to hold 80 columns, almost double the previous capacity. The patented new design, featuring rectangular holes and called the "IBM card," becomes so popular that the name essentially becomes synonymous with punc hed cards.IBM BladeCenter HS21-1944 IBM presents its first large scale computer, the Automatic Sequence Controlled Calculator (ASCC), to Harvard University. Also known as the Mark I, the ASCC is the first machine to execute long calculations automatically. More than 50 feet long, eight feet high, and weighing almost five tons, the ASCC uses electromechanical relays to perform addition, multiplication, and division.-1952 IBM signals its commitment to electronic computing as it introduces the IBM 701, the company's first production computer and a watershed in the computing industry. Designed primarily for scientific calculations, the 701 features the IBM-invented tape drive vacuum column, an innovation which paved the way for magnetic tape to become a popular storage medium.-1953 IBM announces the IBM 650 Magnetic Drum Calculator, an intermediate size electronic computer, to handle widely diversified accounting and scientific computations. Warmly received by universities and businesse s, nearly 2,000 of the 650...

Superior Bank Trust

Superior Bank Trust The thrift financial Institution Superior Bank Trust is one of the largest. It is located in Chicago and has many branches eighteen of which can be found in the Chicago area. It is owned by one of Chicago's wealthiest families the Pritzkers and Alvin Dworman a well-known real-estate investor from New York. With assets totaling $2.3 billion and deposits of $1.6 billion Superior Bank FSB got caught up in some problems with sub prime loans. This was their main focus. Sub prime lending is lending to people who are poor credit risks. They lend money or issue credit cards at high interest rates. Many companies have prospered using this method but most have gone under due to rising default rates and early prepayments by borrowers who can refinance at lower rates. Superior Bank Trust's failure was directly related to sub prime lending.Regulators were believed to have detected problems as early as January 1999.LoanThese regulators should have been the ones to step in and notice that things weren't going the way they should have been. Instead Superior's management is bearing the brunt of the blame in this situation. Ellen Seidman states "responsibility for the success or failure of any depository institution rests with its management, directors, and owners." This may be true but if management and financial intermediaries had been performing their tasks properly they would have noticed that there where parties involved in their credit system that they didn't know enough about to make accurate lending decisions on. They should have noticed that their clientele accumulated as a result of adverse selection. They weren't given an option. They were picking the best of the worst. Management and owners should have questioned the intentions of their customers. They should have been aware that their clients might have...

Diabetes WA Research Paper Example | Topics and Well Written Essays - 500 words

Diabetes WA - Research Paper Example The 360 degree marketing approaches are important. The DAGMER (Defining Advertising Goals for Measured Advertising Rules) approach tells the effective advertising must be measurable (Altstiel & Grow 2006). However, the marketing are the ongoing process and financial support is very important for these campaigns. Most of the campaigns must reach the target audiences. The basic target audiences are the people who are in the middle age, staying nearby the town and the diabetes WA centers. However, Diabetes can happen to anyone irrespective of their earning capacity and even many time juvenile diabetic patents are also seen. The major concept about the campaigns must be to create a concern about the diabetes within the minds of the diabetic patients. And for the future patients the fear of losing the happy moments with the family must be focused. It means the advertising campaigns must tell the viewers about the importance of him or her being fit and diabetes free. Media Mix: Media is th e most important factor in this case. The media is the platform which can help the campaigns to reach the mass. That is the reason the media mix is very vital. The media mix is basically the combination of the proper Medias which supports the advertising campaign efficiently (Surmanek, 1996). In this case the television and the radio are very important as they reach to the mass in a very efficient way.

Case Study on Cafe Espresso Example | Topics and Well Written Essays - 2500 words

On Cafe Espresso - Case Study Example Thus, from being the number one in the market, Caf Espresso has slipped to the number three position. Internally, the company suffers high staff turnover and low employee morale thus, hampering the ability of the workforce to convey excellent customer service. In this situation, two personalities have been instrumental in regaining the leadership which had been enjoyed by the specialty coffee retailer-the charismatic Chief Executive Officer Ben Thomson and the new global HR director Kam Patel. In solving the problem that the company faces, Ben Thomson has drawn the company's intended direction while Kam Patel aligned its workforce with the identified goals and objectives. This example illustrates how strategic human resource management works in a business organisation. The Chartered Institute of Personnel and Development (2007) defines strategic human resource management as a "general approach to the strategic management of human resources in accordance to the intentions of the organisation on the future direction it wants to take" adding that "it is concerned with longer-term people issues and macro-concerns about structure, quality, culture, values, commitment, and matching resources to future need." What becomes apparent in these definitions is the function of the human resource department to align the company's workforce for the attainment of its goals. Human resource alignment calls for the integration of people with the results the company is trying to obtain (CIPD 2007). Doing this provides various benefits for a business organisation. In the case of Caf Espresso, this is manifested by the competitive advantage that it enjoys from the alignment.The importance of human resource in a business organization is emphasized by strategic human reso urce management. John Purcell who is known to have pioneered in this field, highlighted the importance of employees in his research which emphasized the huge role played by the company's workforce as "strategic partners." This research strongly supports the highly economist viewpoint of Grant (2002: 219) of "aligning employees with organizational goals." Schuler and Jackson (1987) gave a more precise description on how management should "align" their workforce to support the company crafted strategy. Their conclusion was: If management chooses a competitive strategy of differentiation through product innovation, this would call for high levels of creative, risk-orientated and cooperative behaviour. The company's HR practices would therefore need to emphasise "selecting highly skilled individuals, giving employees more discretion, using minimal controls, making greater investment in human resources, providing more resources for experimentation, allowing and even rewarding failure and appraising performance for its long run implications" - on the other hand if management wants to pursue cost leadership (the model) suggests designing jobs which are fairly repetitive, training workers as little as is practical, cutting staff numbers to the minimum and rewarding high output and predictable behaviour.

Acemoglu, Johnson and Robinson proved that institutions are the Essay

Acemoglu, Johnson and Robinson proved that institutions are the ultimate cause of economic development. Do you agree - Essay Example As a result, in societies where political and economic power has been distributed for a long time on a consistent basis, institutions are usually path-reliant. This occurs even in societies where the institutions are socioeconomically below the optimal standards of operation. Acemoglu et al. (2001:1395) state that many scientists and economists hold that contrasts in institutions and government policies are the primary causes of huge disparities in income per capita among countries. They further claim that contrasts in colonial experience may be a genesis of exogenous disparities in institutions. This claim is based on two logics. The first is that Europeans employed very different strategies when colonizing other nations, and these strategies spawned different institutions. On one hand, such as in New Zealand, America, and Australia, they established institutions that implemented the rule of law and promoted investment. On the other hand, in countries like Ghana (Gold Coast) and the Congo, they established exploitative regimes aimed at quickly extracting resources. These institutions impeded economic growth and investment. Secondly, the institutions established in both extremes of the world remain in place today and have led to the differences in econom ic development and stability of the affected countries (Acemoglu, Johnson, & Robinson, 2001:1395). According to Acemoglu et al. (2002:572), Atlantic trade catalysed European growth via ancillary institutional media as well as its more pertinent root effects. However, the crux of their argument, which relates to this paper, is that Atlantic trade earned huge profits for merchant interests in favour of institutional reform in states that satisfied two vital preconditions: democratic initial institutions and convenient access to the Atlantic. The result was a shift in political influence away from the

Why many High School Graduates Are not Ready for College Essay Example for Free

Why many High School Graduates Are not Ready for College Essay The report underscores the importance of the skills that are most essential and associated with career and college readiness, [Paul Weeks] says. Since many secondary school teachers arent familiar with the skills that have been identified as the most essential to succeed in college, high school educators cover a breadth of skills. Postsecondary instructors would rather see more depth, not a broad range that are only an inch deep, asserts Weeks. For example, two students can pass algebra but have vastly different experiences and their knowledge can vary greatly. Colleges review class titles but rarely evaluate the essential skills mastered in the class. Now we know what skills lead to college and career readiness, suggests Weeks. And the more high school teachers are aware of those skills and can teach them, the better their graduates will perform in postsecondary education. Boone County schools also are collaborating with Northern Kentucky University to develop basic math programs. We want to make sure that every student is at that level of mastery. It drives everything we do, [Karen Cheser] says. To prepare students to be college ready, it requires conversations, transparency, and a willingness to put out data. It takes community-will and providing resources, she remarks.

Analysis of Article about Photography in The New Yorker :: Art Photography William Eggleston

Analysis of Article in The New Yorker originally written by Peter Schjeldahl The art world of photography is changing all the time. Peter Schjeldahl starts out with a very strong and well written paragraph about the world of art. Peter Schjeldahl says, â€Å"You can always tell a William Eggleston photograph. It’s the one in color that hits you in the face and leaves you confused and happy, and perhaps convinces you that you don’t understand photography nearly as well as you thought you did†. These couple of sentences are very strong and flow so well together, and they grab the reader’s attention. Peter explains how William Eggleston was known as a great American photographer. The writer executes a strong article with briefly stating what William Eggleston did in his earlier days. William Eggleston was born in Memphis, Tennessee and raised in Sumner, Mississippi. His father was an engineer who had failed as a cotton farmer, and his mother was the daughter of a prominent local judge. As a boy he enjoyed playing the piano, drawing, and working with electronics. From an early age, he was also drawn to visual media, and enjoyed buying postcards and cutting out pictures from magazines. The article tends to drag on with William Egglestons life. The reason I chose to read this article about art is, because art is so elegant to examine. To see the art of a really well known artist makes the article more intriguing. It’s interesting to see how a writer tries to explain how someone else’s art can attract them. I`m an artist myself I would rather see my art and do less talking. It’s all about the picture that’s on the wall that does the talking. It’s you as a person understanding how to determine what to feel when looking at the art on the wall. I believe artist face a very entertaining and difficult time when it comes to art in general. Passion is a great lesson any artist can take away and learn from. It makes a piece of artwork come together and makes the outcome strong. Art is very powerful and in my opinion it guides our society and makes change happen.

Importance of a Budget to a School

A budget can be defined as an itemized listing of the amount of all estimated revenue or income which the school anticipates receiving, along with a listing of the amount of all estimated costs and expenses that will be incurred during a given period of time (Wango Geoffrey, 2009:211). A school budget can be defined as a document or statement outlining a school’s revenue (income) projections against expenditure. A school budget can also be defined as a financial plan of funds that a school expects to receive and the expenditure it will take to achieve its educational objectives.The head teacher is charged with the prime duty of preparing a school budget. The budget is drawn based on the Board of Governors (BOG), School Management Committee (SMC) and Parents Teachers Association (PTA) resolutions on the school development and operations. A well-prepared budget should consist of three key components namely: revenue plan, expenditure framework and educational strategy which is a long term plan. A budget is important to an educational institution in the following ways: First, Budgeting ensures that actions are carried out according to a budget plan.Through the use a budget as a standard, the school ensures that programmes are implemented according to set plans and objectives. The actual performance is measured against budgeted performance. Secondly, a budget facilitates proper administration of financial revenues and other school resources. A budget is the basis for accounting for funds spent to achieve educational objectives. The budget also inspires confidence in the parents, education officials and the school community about the school’s leadership and general management.Fourthly, budgeting facilitates a systematic plan for evaluating the quality and quantity of services needed in a school. Next, a budget helps in the attainment of purposes. The budget states clearly the purposes for which the school was founded. Sixth, a budget confers authority t o head teachers to source for funds and expend it on approved expenditures. Finally, it enables teachers to obtain fairly accurate estimates of receipts and expenditures. These estimates help in balancing the budget and thus prevent budgetary deficits. Importance of a Budget to a School A budget can be defined as an itemized listing of the amount of all estimated revenue or income which the school anticipates receiving, along with a listing of the amount of all estimated costs and expenses that will be incurred during a given period of time (Wango Geoffrey, 2009:211). A school budget can be defined as a document or statement outlining a school’s revenue (income) projections against expenditure. A school budget can also be defined as a financial plan of funds that a school expects to receive and the expenditure it will take to achieve its educational objectives.The head teacher is charged with the prime duty of preparing a school budget. The budget is drawn based on the Board of Governors (BOG), School Management Committee (SMC) and Parents Teachers Association (PTA) resolutions on the school development and operations. A well-prepared budget should consist of three key components namely: revenue plan, expenditure framework and educational strategy which is a long term plan. A budget is important to an educational institution in the following ways: First, Budgeting ensures that actions are carried out according to a budget plan.Through the use a budget as a standard, the school ensures that programmes are implemented according to set plans and objectives. The actual performance is measured against budgeted performance. Secondly, a budget facilitates proper administration of financial revenues and other school resources. A budget is the basis for accounting for funds spent to achieve educational objectives. The budget also inspires confidence in the parents, education officials and the school community about the school’s leadership and general management.Fourthly, budgeting facilitates a systematic plan for evaluating the quality and quantity of services needed in a school. Next, a budget helps in the attainment of purposes. The budget states clearly the purposes for which the school was founded. Sixth, a budget confers authority t o head teachers to source for funds and expend it on approved expenditures. Finally, it enables teachers to obtain fairly accurate estimates of receipts and expenditures. These estimates help in balancing the budget and thus prevent budgetary deficits.

The History Of Forensic Accounting Accounting Essay

White-collar offense has acquiring serious around the universe if comparison with the last few old ages. Bank fraud, recognition card fraud, cyberspace fraud, fiscal fraud, public corruptnesss and so on are considered as the offense. These offenses have shared the same features that defraud money from unsuspecting victims which can name this as fraud. Richard and Kent ( 2010 ) stated that there are ever misconceptions of white-collar offenses are non-violent and are committed by those who are non-violent in nature because it says that all white-collar offenses do non harm and violence so this is really parlous misconception. Harmonizing to Kenneth ( 2010 ) , Scots Government has announced extra financess for development of forensic accounting on 2nd June 2009 within the Scots Crime and Drugs Enforcement Agency. A portion of the accounting intent is observing misrepresentation or fraud or white collar offense. Hearers have to lookout against fraud or misrepresentation which is something the inside or outside by their periodic audits. To turn out the fraud for a concern that is identified deceitful dealing, a new group of accounting are needed and they are called as forensic accounting. Forensic comptrollers will utilize their professional accomplishments during carry out an probe. They are non merely necessitate to react fleetly and supply clear fiscal information but besides being concise in courtroom. They are trained to look farther than the Numberss and grip with the concern world of the conditions. ( Foresicglobal, 2012 ) Nowadays many universities have offered some progress grades, enfranchisements, and places that are needed to measure up the comptrollers to go a qualified forensic comptroller. Prosecution support or accounting probe is typically involved by forensic comptrollers. They must hold some signifier of certification that is mensurable of the work or calling they are looking for. Certified in Forensic Accounting ( CFF ) is formed out by AICPA which is short signifier of The American Institute of Certified Public Accountants in 2008. AICPA got all the professional forensic comptrollers together and it makes CPAs go the most sure adviser in concern. ( Aida 2010 ) Harmonizing to AICPA ( 2013 ) , for new appliers that who want to acquire the CFF Credential, a valid CPA licence or certification issued by lawfully constituted province authorization must be in clasp. The CFF Credential Application is completed when they passed the CFF scrutiny. Applicants must turn out themselves have meet the minimal Business Experience and Education demands and a credential fee is needed. ( AICPA 2013 ) Since forensic accounting requires professional cognition that crosses the countries of accounting, condemnable probe, regulative statute law and judicial judicial proceeding so it can considered as an exciting field. Forensic comptrollers need to cognize how the manner the endeavors work is. Forensic comptrollers are expected to understand the manner little and big endeavors operate, prepare ratings in commercial and civil differences, and uncover the darker side of concern. Owing to the aggressive growing of fraud around the universe, the function of forensic comptrollers is acquiring more important in last few old ages. These yearss, they are needed by many concerns to forestall or observe fraud that make it go a niche market. It is easy to acquire occupation if comparison with other market such as IT which is in a concentrated status. Forensic accounting is a broad occupation range that required excess cognition to undertake down the fraud strategies such as concern jurisprudence, scrutinizing and revenue enhancement. Alternatively of narrow working bearer that may restrict forensic accounting pupils ‘ possible abilities, it can take to them to hold multi pick of occupations. As the demand of forensic comptrollers increases, the salary degree will increases at the same clip. It is a natural phenomenon when demand additions due to the market needs. Bing a forensic comptroller may hold higher payment than other businesss. ( Daug 2012 ) Everything got negative sides. Because Forensic comptrollers need to happen out the grounds that can direct the suspects which conduct the fraud go to prisons, they are ever holding emphasis that come from their clients. Forensic comptrollers ever need to work for longer clip particularly at the terminal of the twelvemonth and revenue enhancement season. Due to the complexness, they need a batch of times to look into and analyze securities frauds of the company. ( Bureau of Labor Statistics 2012 ) High costing of instruction is a drawback for a forensic comptroller. Become a forensic comptroller, the basic making is at least a Bachelor ( BA ) in Accounting. It enlarges the trouble being a forensic comptroller. Furthermore, experience demands may necessitate all the clip such as experience in auditing, accounting of probes. ( Thomas 2009 ) A batch of frauds around the universe have tackled down by forensic comptrollers. One of the biggest frauds in history is Madoff matter that perpetrated by Bernard L. Madoff in December 2008. ( U.S. Securities and Exchange Commission, 2012 ) A entire sum of 60 five billion dollars has been taken from investors to put in his investing concern. ( Pbs 2009 ) This fraud ‘s victim came from super rich to pensionaries and fiscal establishment or even local charities organisation. It gave a large impact to the whole universe economic sciences and some large fiscal establishment such as Walter Noel, US fund director of The Fairfield Greenwich Group has the largest losingss that seven and half billion dollars of its 17 and half billion dollars invested with Madoff and ties to international wealth. ( Jean 2008 ) Another celebrated instance is WorldCom Scandal and called as one of the serious corporate offenses in the U.S history. It was at one clip the telecommunication company as the 2nd long distance phone company in US. It was faced a monolithic accounting dirt that lead to bankruptcy in twelvemonth 2002. Company ‘s history Numberss has been trumped up by direction executive that blow uping about twelve billion dollars. The bankruptcy of Worldcom led to monolithic losingss for investors. ( O.C and Linda, 2011 ) Several former executives of WorldCom have been involved in this instance and faced condemnable charges for it. Former CEO Berned Ebbers was punished twenty five old ages in gaol ( Pappalardo 2005 ) and Scott Sullivan as former CFO received five old ages jailed which see a light sentence due to the deal that he agreed to plead guilty and testified against Ebbers in 2005. ( Ferranti 2005 ) Worldcom could non hedge from bankruptcy and renamed as MIC in 2004. ( Edward and Martin , 2006 ) As the decision, in counter or conflicting parties-that is needed to construction and back up an sentiment, forensic comptrollers must hold great interesting in and the ability to widen accounting, scrutinizing, financial and analytical accomplishments to separate, papers and analyze information. The forensic comptrollers should hold self confidence and able to give respond immediately to the inquiries that got in tribunal. Besides, can be given the replies of the inquiry is more of import, the tribunal will understand them if must hold a good communicating about extremely proficient and hard fiscal information. ( Forensicglobal, 2012 ) AICPA ( 2013 ) Certified in Financial Forensics ( CFF ) Credential Overview ( online ) Available from: hypertext transfer protocol: //www.aicpa.org/InterestAreas/ForensicAndValuation/Membership/Pages/Overview % 20Certified % 20in % 20Financial % 20Forensics % 20Credential.aspx [ Accessed 9th Jan 2013 ] AIDA S. ( 2010 ) Enhance YOUR PROFESSIONAL POTENTIAL: OBTAIN FORENSIC ACCOUNTING CREDENTIALS ( online ) Available from: hypertext transfer protocol: //aaahq.org/TwoYear/newsletters/Spring2010/item2.htm [ Accessed 8th Jan 2013 ] Bureau of Labor Statistics ( 2013 ) Accountants and Auditors ( online ) Available from: hypertext transfer protocol: //www.bls.gov/ooh/Business-and-Financial/Accountants-and-auditors.htm # tab-3 [ Accessed 18th Jan 2013 ] Daug G. ( 2012 ) Forensic accounting a turning niche field ( on-line ) Available from: hypertext transfer protocol: //robinson.gsu.edu/resources2/files/news/2012/forensic-accounting-abc.pdf [ Accessed 17th Jan 2013 ] Edward J.R. and Martin C. ( 2006 ) WorldCom Case Study Update 2006 ( online ) Available from: hypertext transfer protocol: //www.scu.edu/ethics/dialogue/candc/cases/worldcom-update.html [ Accessed 16th Jan 2013 ] Forensic ( 2012 ) What is a Forensic Accountant? ( online ) Available from: hypertext transfer protocol: //www.forensicglobal.org/whatisfa.html [ Accessed: 08th Jan 2013 ] Jean S. ( 2008 ) Madoff prostration has planetary impact ( online ) Available from: hypertext transfer protocol: //www.wsws.org/en/articles/2008/12/mado-d18.html [ Accessed 15th Jan 2013 ] Kenneth M. ( 2010 ) Leveling organised offense groups through enforcement of the POCA money laundering offenses, Journal of Money Laundering Control, Vol. 13 Iodine: 1 pp. 7 – 14 O.C. F. and Linda F. ( 2011 ) WorldCom ‘s Bankruptcy Crisis ( online ) Available from: hypertext transfer protocol: //danielsethics.mgt.unm.edu/pdf/WorldCom % 20Case.pdf [ Accessed 16th Jan 2013 ] PBS ( 2009 ) The Madoff Affair ( online ) Available from: hypertext transfer protocol: //www.pbs.org/wgbh/pages/frontline/madoff/etc/synopsis.html [ Accessed 15th Jan 2013 ] Richard G.B. and Kent A.K. ( 2010 ) From white-collar offense to red-collar offense, Journal of Financial Crime, Vol. 17 Iodine: 3 pp. 351 – 364 Thomas L. ( 2009 ) What to Look for in a Forensic Accountant ( online ) Available from: hypertext transfer protocol: //www.nysscpa.org/sound_advice/forensic_acc.htm [ Accessed 18th Jan 2013 ] U.S. Securities and Exchange Commission ( 2012 ) The Securities and Exchange Commission Post-Madoff Reforms ( online ) Available from: hypertext transfer protocol: //www.sec.gov/spotlight/secpostmadoffreforms.htm [ Accessed 15th Jan 2013 ]